Approximately in less than nine months from now, TikTok may or may not stick around. Why? Well, the law was passed forcing the popular and very influential social network to part ways with its parent company ByteDance. However, a counter-lawsuit was filed and what will happen next is uncharted territory.
While this is playing out, users are realizing the power TikTok presents for for small businesses. Specifically, how to drive traffic to their accounts and how to leverage local search. Did you know customers use these search terms frequently:
- Food near me (ranks 27th most popular on Google in the U.S.)
- Restaurants near me
- Coffee bars near me
Did you know on TikTok “food near me” has a daily search volume of 45 million? It is a no brainer as to why businesses are turning to this platform to attract customers.
A platform leveraging the “Explore More Places” feature on TikTok is EventLeadsPro. What the company’s new software does is leverage AI to enable restaurants and other small businesses to create user generated video (UGV). In addition, when you create content you are improving your score for the TikTok algorithm. The benefits with the AI software are:
- Greater exposure
- Engagement
- Priority discovery for users searching your business
One of the many challenges for a small to medium-sized business is creating original videos and enticing content. Thankfully, EvenLeadsPro allows them to use UGV to maintain an active account and increase their ranking locally.
The CEO of EvenLeadsPro stressed how important it is to turn to TikTok these days as a business owner.
“TikTok represents a massive, mostly untapped opportunity for local businesses,” explained said Giulia Marcolli, CEO of EventsLeads. “If you aren’t leveraging TikTok’s new local search features, you’re missing out on hundreds of potential customers and thousands of dollars in revenue.”how many
Small Businesses Thrive On TikTok
It is not a coincidence TikTok has become successful in the U.S with how much the economy benefits from it.